Post by account_disabled on Dec 26, 2023 0:29:15 GMT -5
You are a business manager, BU Director, Sales Director, sales manager, sales manager... you are probably wondering about Social Selling . Do you have doubts. You wonder if this is relevant. Or maybe you haven't asked yourself the question yet. To convince you or to support you in your thinking, Screwpile Communications has just published a document where they compile 15 statistics which should enlighten you. Did you know, for example, that 98% of salespeople who have more than 5,000 contacts exceed their objectives (Sales Benchmark Index). IBM's Social Selling projects increased sales by 400% (IBM, during a pilot program test). If this is true in the USA, it is probably even more true here: 2/3 of companies have no Social Media strategy for their sales teams (Sales Management Association).
Inbound and Success Rate: 78% of salespeople who use social networks perform better than Email Data others (Forbes). Cold calling has a success rate of 2.5% (Keller Research Center). 62% of salespeople who do not do inbound do not achieve their objectives (Aberdeen Group). 64% of salespeople who do inbound achieve their objectives (Aberdeen Group). Social Selling Perspectives: Globally, there are more than 1.5 billion social media users (McKinsey). LinkedIn alone maintains more than 420 million accounts. The age group that is growing the fastest on Google+ and Facebook is the 45/54 age group.
Buyers and social networks: 77% of BtoB buyers say they do not speak to a salesperson until they have conducted their own research (Corporate Executive Board). 55% of buyers conduct their research on social networks (IBM). 86% of customers purchasing IT products rely on social networks to make their decision (Advertising Age). 70% of decision-makers in terms of BtoB purchases use social networks to help them decide (Dell). 57% of the sales process is done by customers before salespeople have a chance to interact with them (Corporate Executive Board). 90% of the process can be done without any intervention from a salesperson (Forrester).
Inbound and Success Rate: 78% of salespeople who use social networks perform better than Email Data others (Forbes). Cold calling has a success rate of 2.5% (Keller Research Center). 62% of salespeople who do not do inbound do not achieve their objectives (Aberdeen Group). 64% of salespeople who do inbound achieve their objectives (Aberdeen Group). Social Selling Perspectives: Globally, there are more than 1.5 billion social media users (McKinsey). LinkedIn alone maintains more than 420 million accounts. The age group that is growing the fastest on Google+ and Facebook is the 45/54 age group.
Buyers and social networks: 77% of BtoB buyers say they do not speak to a salesperson until they have conducted their own research (Corporate Executive Board). 55% of buyers conduct their research on social networks (IBM). 86% of customers purchasing IT products rely on social networks to make their decision (Advertising Age). 70% of decision-makers in terms of BtoB purchases use social networks to help them decide (Dell). 57% of the sales process is done by customers before salespeople have a chance to interact with them (Corporate Executive Board). 90% of the process can be done without any intervention from a salesperson (Forrester).