Post by account_disabled on Jan 8, 2024 3:13:14 GMT -5
EQUMEDIA , the first independent Media Agency in Spain, has recently won the competition for the new Institutional Advertising Campaign “ Energy and Citizen ” of the Institute for the Diversification and Saving of Energy (IDAE), for an amount of €1,500,000 + VAT. With this campaign, which will begin on December 11 and will run until December 20 of this year, the IDAE seeks to raise awareness among citizens to improve energy efficiency in two essential areas: on the one hand, buildings and, with it, , urban planning; and, on the other, transportation and mobility as a whole. To do this, visibility will be given to three key concepts: self-consumption, building rehabilitation and efficient mobility. The EQUMEDIA team leading this campaign is supervised by Vanesa Hermida in the offline part, under the direction of David Izquierdo as Planning Director, while the digital part of this campaign is supervised by Elena Aragón.
On behalf of the IDAE, the team will be led by Adelaida G. Monfort , head of the Communication cabinet, and Jose Luis Cortizas , Communication technician. Citizen work, key to the development of increasingly Email Data efficient environments “Energy and Citizen” is framed within a general communication strategy of the IDAE in which the advertising action will be supported by continued actions to disseminate content on the IDAE's own social networks. Interaction with citizens will also be sought through different tools articulated on its website: citizen information service, advice to improve efficiency in the home and transportation, promotion of the use of renewable energies for self-consumption, etc.). With this month-long campaign , EQUMEDIA will allow IDAE to reach almost 97.5% of the target population1 with presence on radio, press, magazines and abroad. The creative has been developed by Matchpoint .
Within it, the digital part is not forgotten either, combining branded content actions in the main publishing groups at the national and regional level, as well as display and video actions . Tactical actions will also be carried out on specific B2B and B2C audience profiles with a presence on sites related to the construction, energy sustainability and environment sectors. Finally, it is worth mentioning the presence of the campaign on the main social networks , with formats adapted to Facebook, Instagram, Twitter and YouTube. “ Improving energy efficiency in our cities is everyone's business, and we will put all our effort and enthusiasm into raising citizens' awareness of this. Therefore, we are very proud to collaborate with the IDAE in this important campaign,” says Celia Caño, general director of EQUMEDIA.
On behalf of the IDAE, the team will be led by Adelaida G. Monfort , head of the Communication cabinet, and Jose Luis Cortizas , Communication technician. Citizen work, key to the development of increasingly Email Data efficient environments “Energy and Citizen” is framed within a general communication strategy of the IDAE in which the advertising action will be supported by continued actions to disseminate content on the IDAE's own social networks. Interaction with citizens will also be sought through different tools articulated on its website: citizen information service, advice to improve efficiency in the home and transportation, promotion of the use of renewable energies for self-consumption, etc.). With this month-long campaign , EQUMEDIA will allow IDAE to reach almost 97.5% of the target population1 with presence on radio, press, magazines and abroad. The creative has been developed by Matchpoint .
Within it, the digital part is not forgotten either, combining branded content actions in the main publishing groups at the national and regional level, as well as display and video actions . Tactical actions will also be carried out on specific B2B and B2C audience profiles with a presence on sites related to the construction, energy sustainability and environment sectors. Finally, it is worth mentioning the presence of the campaign on the main social networks , with formats adapted to Facebook, Instagram, Twitter and YouTube. “ Improving energy efficiency in our cities is everyone's business, and we will put all our effort and enthusiasm into raising citizens' awareness of this. Therefore, we are very proud to collaborate with the IDAE in this important campaign,” says Celia Caño, general director of EQUMEDIA.