Post by account_disabled on Jan 7, 2024 22:43:56 GMT -5
Black Friday is celebrated this year on November 27, a very important date that marks the starting signal for Christmas shopping with juicy discounts, but, in the midst of a pandemic, what will this Black Friday be like? Although the online channel is increasingly chosen by consumers for their purchases on key dates such as Black Friday, we have seen how its popularity has increased even more during the months of confinement and it seems that this boom continues in the new normal. . According to the Ipsos Essentials study , 44% of Spaniards say they buy more online now than before the coronavirus . Even so, half of the population continues to make their purchases in physical stores. The need to touch, to see the products in person, to try them, to live and enjoy the experience, make the physical channel continue to be very attractive for the majority of consumers. But all of this collides with the reality in which we currently live, where mobility restrictions and preventive measures govern our lives, without forgetting the fear of contagion and the perceived risk of buying in a physical store, where it is avoided as much as possible.
contact, not only with people but with products. Only 33% of Spaniards currently try on clothes and shoes in stores , the second European country that does so the least, behind only the United Phone Number List Kingdom (12%). How will this context affect Black Friday? Will it really be very different from other years? Let's see it… As we all know, Black Friday originates from the United States and takes place the day after Thanksgiving. In Spain it has been celebrated for 8 years (source: Levante ) and many businesses usually extend their offers during the week in which Black Friday takes place (between November 23 and 29). However, this year, large stores are advancing their Black Friday offers even further , with the aim of attracting more customers and boosting their spending. amazon offers banner Amazon.es black november at mediamarkt Image: Instagram MediaMarkt black friday banner in el corte ingles The English Court This is the first peculiarity that is observed this year compared to others, it has gone from offers that lasted a week to almost a month. This strategy responds, on the one hand, to taking advantage of a date in which practically everyone makes a purchase to recover this year's losses.
88% of those consulted in the Ipsos What & Why Community said they were going to buy something during Black Friday. And on the other hand, the extension in time also responds to a new need demanded by the consumer who prefers to make their purchases in the physical channel, by having more days to make their purchases, capacity and crowds are better controlled , which provides security and control of the risk that the consumer assumes when going to the offline channel. black friday graphic by ipsos However, it seems that the purchase intention of the majority of those consulted is to make their purchases during the week in which Black Friday takes place, from November 23 to 29 , mainly through Amazon and the online channels of the Corte Inglés and MediaMarkt. graphic about ipsos online brands Another difference this year is what we are going to buy. Although it is no surprise that the majority of people go to buy clothes, it is always the star category of Black Friday (source: Criteo ), this year there is a difference and that is that the type of clothing we will buy once again responds to the needs current, where comfortable and sports clothing is above other types of clothing .
contact, not only with people but with products. Only 33% of Spaniards currently try on clothes and shoes in stores , the second European country that does so the least, behind only the United Phone Number List Kingdom (12%). How will this context affect Black Friday? Will it really be very different from other years? Let's see it… As we all know, Black Friday originates from the United States and takes place the day after Thanksgiving. In Spain it has been celebrated for 8 years (source: Levante ) and many businesses usually extend their offers during the week in which Black Friday takes place (between November 23 and 29). However, this year, large stores are advancing their Black Friday offers even further , with the aim of attracting more customers and boosting their spending. amazon offers banner Amazon.es black november at mediamarkt Image: Instagram MediaMarkt black friday banner in el corte ingles The English Court This is the first peculiarity that is observed this year compared to others, it has gone from offers that lasted a week to almost a month. This strategy responds, on the one hand, to taking advantage of a date in which practically everyone makes a purchase to recover this year's losses.
88% of those consulted in the Ipsos What & Why Community said they were going to buy something during Black Friday. And on the other hand, the extension in time also responds to a new need demanded by the consumer who prefers to make their purchases in the physical channel, by having more days to make their purchases, capacity and crowds are better controlled , which provides security and control of the risk that the consumer assumes when going to the offline channel. black friday graphic by ipsos However, it seems that the purchase intention of the majority of those consulted is to make their purchases during the week in which Black Friday takes place, from November 23 to 29 , mainly through Amazon and the online channels of the Corte Inglés and MediaMarkt. graphic about ipsos online brands Another difference this year is what we are going to buy. Although it is no surprise that the majority of people go to buy clothes, it is always the star category of Black Friday (source: Criteo ), this year there is a difference and that is that the type of clothing we will buy once again responds to the needs current, where comfortable and sports clothing is above other types of clothing .