Post by samuelbapary3 on Jan 15, 2024 0:58:23 GMT -5
Bankinter's new sport for a promotional campaign that already began in April is once again filled with emotion and hope. T he protagonists are the “heroes” of the pandemic ; all those people who have worked to fight the virus, whether on a health, social or economic level, during recent months. The piece presents a message of support and optimism and focuses on Bankinter's new plan to lower the minimum threshold necessary to access paid accounts to 5%. The singer ELE provides the soundtrack to the spot with an emotional song about overcoming, unity and the fight for life. A powerful message accompanied by images of everyday characters such as a painter of banknotes, a lonely old woman or a group of workers.
The strategy follows the same creative line as the last campaign, designed by the Sioux meet Cyranos agency, and which already had a notable impact on social networks. If you do not see the Decision Maker Email List embedded video, click here . The concept of union between people and the entity is presented through the idea of banknotes, drawn with the faces of the protagonists that appear in the piece. A symbol that reflects the company's concern to show empathy in a context of difficulties generated by the pandemic.
As described in the official press release issued by Bankinter, the modification of its star product consists of “the entity lowering the minimum income to access its paid accounts from 1,000 euros per month to 800 euros per month. This type of account, unlike current accounts, has no commissions and is the only one that allows access to a remuneration of up to 5% APR in the first year, and up to 2% APR in the second, and has free services, such as national transfers through the web, a credit card without commissions or the so-called Don't Worry Service to transfer products online from other entities to Bankinter, such as accounts, direct debit of receipts, funds, securities or pension plans.
The strategy follows the same creative line as the last campaign, designed by the Sioux meet Cyranos agency, and which already had a notable impact on social networks. If you do not see the Decision Maker Email List embedded video, click here . The concept of union between people and the entity is presented through the idea of banknotes, drawn with the faces of the protagonists that appear in the piece. A symbol that reflects the company's concern to show empathy in a context of difficulties generated by the pandemic.
As described in the official press release issued by Bankinter, the modification of its star product consists of “the entity lowering the minimum income to access its paid accounts from 1,000 euros per month to 800 euros per month. This type of account, unlike current accounts, has no commissions and is the only one that allows access to a remuneration of up to 5% APR in the first year, and up to 2% APR in the second, and has free services, such as national transfers through the web, a credit card without commissions or the so-called Don't Worry Service to transfer products online from other entities to Bankinter, such as accounts, direct debit of receipts, funds, securities or pension plans.